As you know DD Freedish free to air DTH have about 22 million viewers who getting 80 TV channels with Doordarshan and private TV channels without any subscription including 30+ educational TV channels.
Why DTH vacant slots (Test Channels) running on DD Freedish DTH?.
In short ways I found some facts that government have some issues with Doordarshan Prasar Bharati about revenue policy of DD Freedish DTH. Because Doordarshan loosing advertisements revenue due availability of lots of private TV channels on DD Freedish.
The free to air Private TV channels have huge TRP then Doordarshan channels on DD Freedish. So government ask to Prasar Bharati to revise revenue policy of DD Freedish. DD Freedish completed about 10+ years but revenue model or revenue policy not revised to increase profit of public broadcaster.
So I&B ministry hold the e-auction process for vacant slots and ask for revised revenue policy of DD Free dish. Government issued 8 letters but didn't get any confirmation from PB.
At this time most of private of TV channels running on DD Freedish pro-rata basis until new policy comes out.
In this matter, Government is doing well, because it is true nobody thought that how to increase profit of DD Freedish.
So till then wait for new TV channels on DD Freedish. As per some sources we have found on internet that Prasar Bharati and Government also thinking to apply revenue sharing model on DD Freedish channels. so I think it is good idea in both ways DD Freedish can earn money.
DD Freedish should not stop or pause services because half population of country watching DD Freedish channels. Prasar Bharati should also think another options to generate revenue from dth. Some ideas may be --
1. Scrolling TV advertisement on every private TV channels.
2. Share TV channels advertisement revenue with DD Freedish
3. e-auction should be complete on basis who agree to share maximum ads revenue.
4. Mobile number registration should be mandatory who buying and watching DD Freedish to get actual viewers data.
5. Show Doordarshan channels ads on private TV channels.
6. Doordarshan should launch common software of all set-top box which can use by any manufacturer in their set-top boxes. This software should generate a system or pairing code on STB chip basis. So by helping this code users can register their box with doordarshan.
7. Government should launch CAM module which can pair with any set-top box to subscribe pay channels on DD Freedish.
8. Government should think about set-top box portability, it is possible if in market only CAM module integrated set-top boxes available then any user can move by changing CAM module only.
9. Offer e-auctions for DVB-T2 (DTT) channels city wise so that local channels can take part on DTT platforms like FM radios. Government can earn revenue from every city and from every local channels.
There are lots of way to increase profitbility of Doordarshan channels.Please let us know if you have any other suggestion and feedback's so that we can post here.
Article written by : Sandeep Singh / For Freedish Blog
1. Scrolling TV advertisement on every private TV channels.
2. Share TV channels advertisement revenue with DD Freedish
3. e-auction should be complete on basis who agree to share maximum ads revenue.
4. Mobile number registration should be mandatory who buying and watching DD Freedish to get actual viewers data.
5. Show Doordarshan channels ads on private TV channels.
6. Doordarshan should launch common software of all set-top box which can use by any manufacturer in their set-top boxes. This software should generate a system or pairing code on STB chip basis. So by helping this code users can register their box with doordarshan.
7. Government should launch CAM module which can pair with any set-top box to subscribe pay channels on DD Freedish.
8. Government should think about set-top box portability, it is possible if in market only CAM module integrated set-top boxes available then any user can move by changing CAM module only.
9. Offer e-auctions for DVB-T2 (DTT) channels city wise so that local channels can take part on DTT platforms like FM radios. Government can earn revenue from every city and from every local channels.
There are lots of way to increase profitbility of Doordarshan channels.Please let us know if you have any other suggestion and feedback's so that we can post here.
Article written by : Sandeep Singh / For Freedish Blog
Post a Comment
We are waiting for your suggestion / feedbacks / complaints via comment. We will reply you within 24-48 hours. :-)
Please Do No post any **WEB-LINKs** Here, you will be block.