1. Scrolling TV advertisement on every private TV channels.
2. Share TV channels advertisement revenue with DD Freedish
3. e-auction should be complete on basis who agree to share maximum ads revenue.
4. Mobile number registration should be mandatory who buying and watching DD Freedish to get actual viewers data.
5. Show Doordarshan channels ads on private TV channels.
6. Doordarshan should launch common software of all set-top box which can use by any manufacturer in their set-top boxes. This software should generate a system or pairing code on STB chip basis. So by helping this code users can register their box with doordarshan.
7. Government should launch CAM module which can pair with any set-top box to subscribe pay channels on DD Freedish.
8. Government should think about set-top box portability, it is possible if in market only CAM module integrated set-top boxes available then any user can move by changing CAM module only.
9. Offer e-auctions for DVB-T2 (DTT) channels city wise so that local channels can take part on DTT platforms like FM radios. Government can earn revenue from every city and from every local channels.
There are lots of way to increase profitbility of Doordarshan channels.Please let us know if you have any other suggestion and feedback's so that we can post here.
Article written by : Sandeep Singh / For Freedish Blog