DD Free Dish has continued its strong growth trajectory and its base has crossed an estimated 40 million subscribers according to the EY FICCI Media Entertainment Report 2021.
The growth has been attributed to less expensive television sets, economic issues, the launch of the DD Retro Channel, and the returns of big broadcasters to the Free Dish platform. DD Free Dish has also become a second set-top box within the home, used when there are no large events on television in some cases.
DD Free Dish distributors have mentioned year-on-year growth in sales as well as the inability to keep up with demand due to a shortage of China-manufactured chipsets. Television households will continue to grow at over 5% till 2025, driven by connected TVs which could cross 40 million by 2025 and DD Free Dish could cross 50 million.
DD Free Dish is a multi-channel Free-To-Air Direct to Home (DTH) service of Prasar Bharati. The primary objective of DD Free Dish is to provide an alternative and affordable platform for quality entertainment & information to people without any subscription fee.
Shashi Shekhar Vempati, CEO of File Pikprasar Bharati, has expressed happiness that the public broadcaster-direct-to-home (DTH) platform DD Free Dish has crossed 40 million subscribers.
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